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From The Desk of Walt Bayliss and Mark Evans: Online Marketing Professionals Date:
Dear Internet Marketer,
Let's be really clear.... If you are online and marketing anything from business opportunities, to products, cpa offers or affiliate programs... one statement is fact.
You need to get your message out to more people -
Right now, you have the opportunity to tap into a marketing phenomenon that will give you more opportunities for exposure than you ever thought possible.
Get your message out to hundreds and even thousands of interested people at the click of a button.
We have combined two of the most powerful social media techniques, and one of the best, and most widely used marketing methods into one powerful tool, that will get your message in front of coutnless interested people, and keep them coming back time after time.
Explode everything you know about marketing online
But lets wind back a step...
How did we get here? and what, exactly, is the thinking behind this concept.
Well to answer those questions... you have to see the 'AHA' moment that bought all this together and (surprisingly) it looks like this on a scribbled napkin as the idea took shape....
We were discussing over what was probably our third or fourth coffee for the day from the local coffee shop, the ways marketing has changed over the last few years.
With inboxes filling up -- and traditional methods of getting exposure
becoming less and less popular.... we needed to do something.
The conversation went on a flow..... but see if you can follow where it leads in point form
Too many emails
click through rates always dropping off
messages not getting through
subject line marketing (good ones DO get through)
JV partners (guys that already have huge lists and being able to market YOUR proposal to THEIR lists)
list swaps for non JV partners
Facebook follower swaps (that got a few chuckles as we imagined your Mum, sister and school friends getting all our marketing stuff coming at them)
Twitter follower swaps
Might work... they are typically in the same or interested markets...
BANG - hang on a second.... what if we could do that?
And then we both started leaning forward on the chairs
and the conversation got a LOT more animated.
How would it work?
I have a message - that I want other people to see...
I can email it out and post it on blogs and facebook etc.... And the social media networks have made the concept of Sharing things you were interested in a natural part of our daily community.
You see the buttons like these ones -
On every page you come across online.
Inviting you to connect with your network and tell them what you are up to...
What stories interest you, what information you find interesting to share with those around you and ways of 'collaboratively' bringing people together around topics and ideas.
The idea is beautiful.
Someone you have a connection with is interested in a particular topic or piece of information and because of your connection with them, and the fact that they SHARED it - puts it on your radar and you check it out to as a matter of interest... and the cycle continues and grows.
The term GOING VIRAL has gone outside the internet marketing world.
Anything can 'Go Viral' these days... all it takes is one person to share it with their group... Who share it with their group... etc etc.
The effect can be phenomenal.
"Walter and Mark
I cannot believe what you guys have put together here
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I send out an email. Someone clicks on it to
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way to advertise. I am gobsmacked. This site
gets my ten *star* recommendation. If you
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